Hoop Carpool

As the sole UX Designer at Hoop Carpool, I was responsible for leading the redesign of the product, building on the foundations of an existing first version. My role spanned the entire design process, from research and strategy to hands-on design and iteration.

I conducted user surveys, created UX Blueprints, and facilitated usability testing sessions to identify pain points and opportunities for improvement. Based on these insights, I redefined user flows, wireframes, and UI components to deliver a smoother and more engaging experience.

I collaborated closely with Product and engineering teams to align business goals with user needs, and polished the experience into a more cohesive and scalable new version of the app.

The product was already defined by the Product Owner, my duty was to make it tangible. Still, I wanted to understand as much as I could, and first, I wanted everyone in the team (9 people) to be aligned. We needed some more clarity, and to identify the aspirations, goals and approaches we would orbit around.

That's why I gathered the whole team so together we could fill a UX Blueprint.

With the survey responses steadily coming in, I moved forward with the development of our User Personas. These personas were built upon key behavioral patterns, needs, and pain points identified in the collected data. While the surveys continued to gather valuable input, I simultaneously focused on defining the application's structural blueprint and establishing the visual direction, so both evolved cohesively.

With the main two target users identified, I needed to design the ideal sequence of steps to meet their objectives within the product. For this, a diagram such as the User Flow would work great: it takes that mapped experience and translates it into a logical, structured path, defining the screens, decisions, and possible routes a user follows to complete a task efficiently and without friction.

Since the developers were sitting right next to me, we decided to focus on the Happy Path first, figuring out possible constraints on the go.

For the new User Flow, we didn't have anything built, and the current version of the app didn't cover the new steps. We had to check if the whole idea made sense real quick. So I prepared some really, really low fidelity wireframes.

While I no longer have access to detailed data from those sessions, the early insights were crucial in shaping the final product.

With the low-fidelity flow validated, it was time to bring Hoop from paper to product. The home screen went from a bare V0, built around a simple "driver or passenger" choice, to a V1 where routines, upcoming trips and a full navigation bar came together into one coherent home.

Sometimes I lend a hand to make some marketing-oriented designs.

As my first role as a designer, and my first experience in a tech company, I initially felt intimidated by the unknown. This project became a true baptism by fire, but through user testing and continuous iteration, it evolved into a product I'm genuinely proud of. I was also lucky to be surrounded by an incredibly supportive and inspiring team.